Tag: direct mail
Does your company use direct mail? More importantly, is your company using direct mail effectively? Direct mail is still one of the best forms of marketing even in this technological age where many think e-mail and other online marketing methods are the way forward. It may surprise you to learn that direct mail is still one of the most effective ways to contact your customer and seek out new ones. In fact 62% of people in the UK say they like to receive mail telling them about new offers.
There are of course good and bad mailshots and creating something that has the desired impact does require careful skill and consideration, after all, you have only seconds to win your audience’s attention. This infographic from Baker Goodchild looks at how to create the ultimate mailshot.