The objective of any business, be it brick-mortar or web based, is to maximize sales for greater profits. Like real world, it is achieved in the web realm by focusing on marketing and advertising. While efforts in mentioned fields bring fresh traffic, changing those potential visitors into buyers depends entirely on conversion funnel and related elements. Higher sales can be achieved by keeping buyer psychology in mind.
The trend has been steady and clear – e-commerce is no longer on the sidelines. Shopping online has become mainstream. If you’re aren’t attempting to build your business online, then you aren’t trying to build your business. The infographic below by PayLoadz outlines the leaps and bounds that have taken place in the arena of e-commerce during the last five years. If you haven’t joined the movement yet, now is the time.
Here, you can get an overview of the e-commerce industry, evaluate various CMSs, make a decision about which one is best for your company and take a confident step forward to set up your first online store by making use of this infographic published by FORIX. It is replete with information, statistics and illustrations such as the date of release of the CMS, the latest version, the platform used and the number of websites using it.
Get your romance on! February 14th is just around the corner. That means people are shopping for that “special someone” for Valentine’s Day. It’s time to go beyond chocolates and flowers to increase online sales on this important retail holiday. Below are 10 tips from Vendio you can use that will make St. Valentine proud.
Retail has moved far from the days of Mom & Pop stores where customers were known by name. But connecting with customers across physical and virtual touch points is more important than ever – especially to the Digital Divas. Demandware takes a look at these digital divas and explores why they matter in the following infographic.
Retailers can gain a competitive edge by accommodating this growing population of tablet consumers by streamlining their websites with fast load times, larger fonts on product pages, tap-zoom functionality, and simplified checkout processes as this infographic from Miva Merchant will demonstrate.
The following infographic by Competitions covers the latest Australian E-commerce statistics. Learn how and where Australians are spending there time and money.
Customers love in-store pickup, and there are lots of benefits to the retailers who deploy it. But there are still many who are afraid of it for fear of complicating in-store processes. While each year more customers do their product research online, surveys show that those same customers still prefer to make their purchases at a brick-and-mortar store. Shopatron shows us in the following infographic that in-store pickup is an optimal combination of consumer preferences.
This infographic from Grazia Fashion shows that women have a clear preference to shopping in the “real world” rather than shopping on the internet. This is because women can feel the product and they don’t like to wait until the product arrives.
Retail-integrated eCommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by 200 branded manufacturers and 1300 retailers, retail-integrated eCommerce benefits branded manufacturers in a variety of ways. Learn more in this new infographic from Shopatron.
Need to sell something online? Figuring out which channels are the best for marketing and selling products and services online can be daunting. So check out this infographic style flowchart, published by CPC Strategy, to help eCommerce newbies and pros alike figure out where exactly to promote their wares online.
Despite a tough economy that forced consumers to think twice about every purchase, many online retailers experienced an increase in not only sales during the holiday season, but gains in traffic from mobile and tablet shoppers and other key metrics. This infographic gathers all the retail ecommerce spending stats from 2011 into one handy reference tool.