Tag: email marketing
As more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you determine breakpoints in media queries, lay out your design and use responsive design techniques.
In case you haven’t heard it enough — email isn’t dead. Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments.
Writing subject lines is hard. Most of us leave it until the last minute. It seems like the entire world is riding on your email’s subject line. Compounding this pressure is questionable lists of words to avoid (lest you hit a spam filter), ”best practices” and generally conflicting advice coming from every corner of the internet.
This infographic from Lyris shares 10 email deliverability tips for making sure messages make it into holiday inboxes. The findings come from Lyris’ Email Deliverability: A Do’s and Don’ts Guide, available for download on their site.
A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. What actually motivates people to share emails and why? Check out this infographic published by Litmus to find out.
What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.
The infographic below by Litmus takes in-depth look at their aggregated email analytics statistics to examine how subscriber open behavior is changing
Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little like figuring out whatever happened to Jimmy Hoffa.
For most email marketers, having their email message rise above the clutter and stand out in their readers’ inbox is crucial. The steps to ensure such an objective is met requires them to constantly monitor and track their campaigns, measure their successes against others in their industry, and improve their campaigns based on the results. MailerMailer’s Email Marketing Metrics Report, which provides rich, informative data based on 1.2 billion opt-in email newsletters, enables marketers to compare current email trends against their own data.
Consider the following scenario: after visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. This is good, right? But for a marketer, this is the most fragile, difficult relationship to maintain, and one wrong step can end in tragedy with your electronic correspondence in the spam folder.
Email marketing is one of the most powerful and cost effective forms of advertising for both small and large businesses today. When directed to targeted prospects and customers, properly executed email campaigns can produce fantastic results, but more importantly, they build and maintain long-lasting, loyal relationships – which are the very core of successful businesses.
Typically, email marketing is used to reach the most relevant audience and drive conversion rates. However, these emails may end up discarded in spam filters or simply deleted or ignored. Enter the YouTube era. Can organizations effectively use interactive video to shake up their business model and appeal to a tech-savvy generation of digital consumers?This infographic from Wistia explores the question.