Tag: email marketing
2013 was a big year for the email marketing world. Mobile opens finally hit and surpassed the 50% mark, Outlook.com finally replaced Hotmail and Google caused quite the commotion with the introduction of Gmail tabs. In this infographic, Litmus takes a deep dive into these statistics!
Following up on their previous post “How to Make your Email Mobile”, ReachMail brings you the following infographic on what to avoid on mobile campaigns. The infographic entitled, “7 Ways to Run an Unsuccessful Mobile Email Campaign,” is all the more timely since ReachMail statistics show that over 40% of emails are opened on mobile devices.
Email marketing is essential for communication with current and potential customers and one of the top ways to distribute high quality branded content and generate leads. Here are some tips on how to leverage this powerful marketing channel as part of your integrated digital marketing strategy in 2014.
Here’s an easy-to-read cheat sheet from Marketo to reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
There may be many myths surrounding e-mail marketing in today’s market, but the fact remains that it is a cost-effective and rapid medium of spreading information to interested parties about opportunities within your industry. A recent infographic highlights some interesting email marketing facts that may sway your opinion in favor of modern email marketing methods!
The foundation of responsive email design is built upon CSS3 media queries, which can be confusing and complicated to learn. This how-to guide for responsive email design will show what is possible with responsive email design, how to implement media queries in your design, and support for responsive emails in various mobile email applications.
Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.
As more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you determine breakpoints in media queries, lay out your design and use responsive design techniques.
In case you haven’t heard it enough — email isn’t dead. Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments.
Writing subject lines is hard. Most of us leave it until the last minute. It seems like the entire world is riding on your email’s subject line. Compounding this pressure is questionable lists of words to avoid (lest you hit a spam filter), ”best practices” and generally conflicting advice coming from every corner of the internet.
This infographic from Lyris shares 10 email deliverability tips for making sure messages make it into holiday inboxes. The findings come from Lyris’ Email Deliverability: A Do’s and Don’ts Guide, available for download on their site.
A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. What actually motivates people to share emails and why? Check out this infographic published by Litmus to find out.
What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.