While Google has become a world standard when searching for just about anything, it was created and exists to make money. One way they do this is by selling all of the information they collect on us to advertisers to help them market better to us as consumers. Keep in mind that everything you do on Google and its other sites is tracked and logged. Some might view this as an invasion of privacy but Google collecting and using this type of information is able to provide customized results, advertisements, and services.
Ever since Google was first incorporated in 1998, its meteoric rise has set the standard for other tech companies in the Internet age. Now one of the world’s most innovative companies, Google has a constantly expanding list of software and hardware products, including Android, the world’s most-used smartphone platform. Find out how Google spends its ever-expanding income in this infographic from Masters in Finance Degree Guide.
Every year Google makes more than 500 changes to their algorithm. E2M Solutions has gathered most important 27 updates in entire 2012 and put them all together in the following infographic.
Google rich snippets can be used in a variety of ways to mark up your web pages and enhance search results for your website. SearchMojo points out 10 types of Google rich snippets and shows how they may be used in various ways.
Google search is not just about the search box that you see on its homepage. There are many search tools which you can use to narrow down the search results and find what exactly you are searching for. However, there are quite a few search techniques (called Google search modifiers) which can be very handy when you search for something more specific.
Each year, Google changes its search algorithm hundreds of times, or so they say. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that can affect search results in a significant way. This infographic from Søgemaskineoptimering looks at the Penguin update and explores ways to keep it from having a negative impact on your marketing efforts.
Apple is the most valuable tech company, but it’s Google that is taking the long view right now. The company has it’s hands in virtually every tech related space, and it’s likely that the world in the coming decades will be heavily influenced by Google.
When was the last time you clicked on an online ad? Never? Well boy are you in for a surprise! This infographic by WordStream shows how online advertising has gone a long way since the days of obnoxious banner ads. Slowly but surely, a shift from free clicks to paid ones is happening.
The following infographic from SEO.com goes into detail about the timeline of Google’s Panda update to the search algorithm. They also go into about ways to help your site in Google Search with actions to take on your site.
There’s been a lot of talk about Penguins and Pandas in the SEO world recently. Rather than launch into a technical spiel about the advantages and setbacks of each of these highly important Google algorithm updates, Reload Media placed some of the most important information into an easy to digest infographic.