What makes a photo engaging? What makes a photo influence sales? Is there a difference? Turns out, photos taken by Instagram users with fewer followers are more powerful sales boosters than photos from more popular users. And photo captions that contain questions tend to trigger engagement, but not sales.
Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.
In this infographic from Marketo we explore the budding social photo-sharing site turned marketing platform and how it can give your company an edge in generating leads and promoting your brand.
Android is taking the world by storm with over 300 million smartphone users across the globe. They continue to grow with over 850,000 Android activations a day. I mean you can see it anyplace you go. People have their smartphone attached to their hand as they use it for business, to play games, or make themselves more productive.
This infographic by Business MBA looks into ten entrepreneurs who made Inc’s 2011 list of the 30 biggest entrepreneurs under the age of 30. Though many focus on technology, the young professionals have created businesses based around everything from food to biodiesel.