Tag: landing page optimization
Each year, Pay-Per-Click advertising becomes more expensive. If you are driving traffic to a landing page, it’s essential to follow best practice in page layout to remain cost-effective. The folks at TechWyse have designed this tool to help you create Pay-Per-Click landing pages that increase your leads.
Landing page optimization is an internet marketing strategy in which different layouts of a webpage are compared and tested for performance. In this infographic, landing page optimization is first defined followed by illustration of the concept of comparing different Calls-to-Action using a fork in the road with 3 similar, yet slightly different billboards.