Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? Find your ideal lead with this infographic from Marketo entitles “How to Define the Lead of Your Company’s Dreams.”
No matter your market, sales leads come from two very important-but vastly different-sources – online leads or offline leads. While both of these lead streams are vital to the success of business, many businesses are handling these leads in a “one size fits all” manner. Salesforce has created an infographic with easy to follow directions on how to correctly handle both types of leads.