Tag: local business
Brytewire recently surveyed a panel of local consumers to learn how websites influence their attitudes and actions toward a business. Consumers were asked what were the most important components of a local businesses’ website and what factors lead them to making a determination about the validity or quality of a service provider. The results provide some interesting insights for local business owners.
According to the Small Business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet. Local consumers now heavily rely on search engine power when shopping locally.