Tag: local marketing
Brytewire recently surveyed a panel of local consumers to learn how websites influence their attitudes and actions toward a business. Consumers were asked what were the most important components of a local businesses’ website and what factors lead them to making a determination about the validity or quality of a service provider. The results provide some interesting insights for local business owners.
“Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic.
Earlier this month, Moz updated their annual survey of local search ranking factors, the survey includes: general ranking factors, specific ranking factors and negative ranking factors. Doublespark has created the following infographic which illustrate the results.
This Infographic provides statistical data for consumer use of local sites such as Yelp, Google Places and Yahoo Local to show the importance for small businesses to utilize these sites to help them grow.