Tag: location marketing

The Future of Proximity & Micro-Location Marketing

The Future of Proximity & Micro-Location Marketing

January 2, 2014 | By | Add a Comment

“Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic.