When designing a logo, keep in mind that there are five basic logo styles for to consider. Each one has strengths and weaknesses that will appeal to various industries. In this infographic, The Logo Company looks at these in more detail.
Branding in today’s modern world is vital if a company wishes to have longevity. While logos and branding are often seen as something that larger, more corporate companies should focus on, this is not necessarily the case. Smaller companies who fail to recognize the importance of branding and logos will lose out in terms of business because a company, however small must have an identity.
Branding and brand image is such a hot topic in the marketing world today. Branding and logo deign is a continuously evolving process that has to adapt to cultural shifts. This infographic takes its readers through the logo and branding history of some of today’s largest companies.
Conflict, unfortunately, has been a part of our world since civilization began. The need to have the upper hand in battle was recognized thousands of years ago, as special troops or warriors would train harder and better than their opponents to gain a battlefield advantage. These warriors still exist today in the likes of The US Navy Seals and the British SAS among others. Their logos are military icons that adorn popular culture and instill fear in the enemy.
This infographic of logo design inspirations, created by Sothink.com, presents distinguished logo designs based on logo styles and logotypes to inspire logo ideas for designers, all of which makes the design process more appealing.
Many business and technology pundits say that design is becoming an increasingly important factor in the success of companies these days, but does that sentiment trickle down to the people actually running small businesses and deciding how much emphasis to place on design work?. 99designs surveyed 1,500 small businesses and start-ups to better understand the changing role of design in the business world.