Tag: marketing automation
For marketing departments seeking to gain a competitive advantage, marketing automation tools offer tremendous possibilities. Check out the following infographic from the folks at Adecco if you need assistance in getting your product in the market with the help of a marketing automaton.
The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. And marketing automation has become the new must-have technology to help marketers increase their reach. Now marketers can nurture leads until they are ready to buy, send only the hottest leads to sales, and deliver results to the executive team.
This infographic from Marketo provides a visual interpretation of the evolution of modern marketing. Learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today.
Marketing automation is about more than just email marketing. According to Gleanster survey results, 43% of top performers are actually utilizing marketing automation to automate the lead life cycle. This infographic from Act-On takes a look at this in further detail.