Tag: marketing metrics

Marketing Metrics That Matter

Marketing Metrics That Matter

January 20, 2014 | By | Add a Comment

Marketers are constantly on the search for useful metrics. While knowing baseline metrics is always a good thing, deciding which of those metrics are valuable-which ones turn into leads-can be confusing. Pardot has created an infographic which outlines most of the marketing metrics available, and separates them into useful categories (Better Metrics), and the not so useful (Vanity Metrics).