Tag: online reputation
The digital revolution has made it increasingly difficult for a brand to maintain control of its online reputation. From talk on social media to articles on other websites and mentions via search engines, it seems like everyone has an opinion about brands and an abundance of online channels to share these views. While positive posts can have a great effect on brand image and sales, negative talk can cause serious harm that could damage a brand for the long-term.
Monitoring your online reputation can be a tricky endeavor. I mean, not only does one have to worry about search results but what about the countless social media properties, review sites and even blogs? It is a task that can get overwhelming very quickly.
Understanding the impact the web has on everyday life, James Dreesen, CEO of Get New Patients, INC. reaches out to the vulnerability of the medical professional in the age of the world wide web. The exposure we all face is magnified when it pertains to our livelihood. The doctor, who gets an unfair or false review from a disgruntled employee or unscrupulous competitor can suffer financially.