What is the difference between Standard Web Retargeting and Facebook Exchange? Should advertisers put all of their eggs in one basket with either one? Check out the infographic below from AdRoll to learn more about both forms of retargeting.
When buyers have a plethora of information at their fingertips to help them make a purchasing decision, how do you keep your website and brand top of mind? In such a competitive online landscape, you have less than 8 seconds to make an impression before a potential customer leaves your website; however, retargeting can give you a second chance at a first impression.