When Facebook launched their unique Facebook Exchange (FBX) ads in June 2012, the company was extremely excited to introduce this new real-time ad auction platform to advertisers, which was a brand new approach for them. Facebook Exchange is a real-time bidding ad system that utilizes data collected from consumers’ behavior outside of Facebook, including visits to third-party websites and cookies in order to show those consumers dynamic ads when they return to Facebook.
What is the difference between Standard Web Retargeting and Facebook Exchange? Should advertisers put all of their eggs in one basket with either one? Check out the infographic below from AdRoll to learn more about both forms of retargeting.
When buyers have a plethora of information at their fingertips to help them make a purchasing decision, how do you keep your website and brand top of mind? In such a competitive online landscape, you have less than 8 seconds to make an impression before a potential customer leaves your website; however, retargeting can give you a second chance at a first impression.