We all know the importance of a good reputation. Whether we want to be perceived with high recognition by our employers, colleagues or that attractive redhead in your class, reputation all boils down to people’s perceptions, often times based on word of mouth.
As more and more technology products are being purchased online, how do we know what a good product is? Other than “word of mouth” from friends, online reviews can be an excellent source for getting view from the masses. However, there has been concerns as of late as to the legitimacy of some reviews and review sites.
According to the Small Business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet. Local consumers now heavily rely on search engine power when shopping locally.