Attribution is the practice of attributing every sale or lead that your business gets to a particular advertising spend or channel. Learn more about this topic in the following infographic.
People have been selling items in exchange for currency since 200 B.C. when the Roman Empire first introduced currency to the world. It nicely demonstrates how sales have evolved from direct sales all the way to mobile commerce. It’s nice to see how sales have evolved throughout the years. Although some sales techniques are slowly going away, we are seeing the rise of others like mobile commerce. I’m pretty sure we all have bought from at least one of these selling techniques and will continue to buy more.
After consulting companies on their sales processes for over 17 years, Sales Overdrive knows a thing or two about developing a successful sales force and growing companies. This infographic on “Developing a Winning Sales Organization” is a study of typical companies and how their sales organizations match up, as well as including some key imperatives for sales growth.
A salesperson can either be your best friend or most hated person on the planet. Years ago, sales took a very aggressive approach that turned consumers off to whatever it was they were selling. Today, salespeople have developed a different tactic. Now, they are more consumer based and focused on building a relationship with the client before selling them anything.
When buyers have a plethora of information at their fingertips to help them make a purchasing decision, how do you keep your website and brand top of mind? In such a competitive online landscape, you have less than 8 seconds to make an impression before a potential customer leaves your website; however, retargeting can give you a second chance at a first impression.
Cold calling has been a tactic used by salesmen for many years, but it’s time for change. Most people and companies despise cold callers. They are usually uninformed and won’t take no for an answer.
A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points. That is the equivalent of not sleeping for 36 hours. This mundane task is just one of many everyday work habits that may be standing in the way of your company’s efforts to boost productivity and increase sales. Infographic by Marketo.