Marketing is a twisted, winding road, with many dead ends. Website content, along with social network marketing, are two ways to ensure that you stay in tune with your customers. As soon as search engine optimization (SEO) is mentioned, however, many marketers run the other direction. With so much mis-information out there about SEO, what do you believe?
Very recently, Google announced a major search algorithm release that was coined the name “Hummingbird.” What does this mean for yoursite’s ranking and online content marketing strategies? WebHostFace has put together some handy pointers to consider when you’re building your online presence and shows you what you need to know about Google`s latest updates.
Following its triumph in the United States, the popularity of content marketing in SEO has been growing exponentially in the German SEO industry within the last couple of months. Look no further for proof than the results from a large survey conducted by linkbird between July and August of 2013 among SEO experts, SEO agencies and website operators – the central question: “How important is Content Marketing to SEO?”
This infographic focuses the life of an SEO, before , after and beyond Penguin 2.1. It just juxtaposes the current SEO practices against the practices used in the pre-Penguin world. It showcases the drastically different SEO tactics that are being used now in key aspects of an SEO campaign such as link building, the anchor text profile, link relevance, content marketing, social media marketing, and customer relationship management.
Google recently launched a new tweak to Penguin, one of its many algorithms, called Penguin 2.0. Penguin 2.0 attacks web spam and decrease the rankings of websites that did not meet Google’s quality guidelines. Techmagnate has put together the following infographic which highlights 10 things to check before publishing your content.
Content marketing is the new SEO. Having a content marketing strategy for your online business is key to SEO success in 2013. However, content marketing should be done correctly by following certain guidelines. WebNet Hosting explores this in more details in the following infographic entitled, “The Do’s and Dont’s of Content Marketing.”
This infographic by Pixaal looks at digital marketing, examining the online assets you can use to connect with your customers, including web sites, SEO, content creation and more.
Want to learn more about SEO and keep up with the latest developments, but don’t know who you should be following or who’s opinions are most valuable? Wildfire Digital has created the following infographic lists 32 of the top SEOs in the business.
Long tail SEO is sometimes a lesser-known, yet incredibly powerful technique for building up ones organic search engine traffic. Research suggests that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers than head keywords. Learn more about the power of long tail SEO in the following infographic.
This infographic from Fuzz One Media demonstrates the changes in SEO over the last 18 months with Google’s Penguin and Panda updates, calling upon more creative content marketing that engages with your target audience – not just the search engines.