Tag: traditional marketing
Often people ask why search engine marketing is good and how it’s different from what businesses have been doing for ages. Magicdust Web Design has created this infographic to shed some light on this topic.
Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy.
Inbound marketing continues to gain huge popularity, but most of the information on the subject focuses only on inbound marketing, and neglects to identify how inbound can work seamlessly with outbound or traditional marketing to achieve even greater results. Modern Marketing Partners calls this the Inbound/Outbound Marketing Process and has put together the following infographic that illustrates the inter-relationships of many elements of the marketing mix.
Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing. When done right, this approach returns dramatically better results than traditional marketing techniques that rely on interrupting prospects. In this infographic, Marketo presents a visual overview of what a CMO needs to know about inbound marketing.
Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? The following infographic, published by Marketo, provides the scoop on what’s hot and what’s not in content marketing.