Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing. When done right, this approach returns dramatically better results than traditional marketing techniques that rely on interrupting prospects. In this infographic, Marketo presents a visual overview of what a CMO needs to know about inbound marketing.

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The CMO Guide to Inbound Marketing

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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