Content marketing isn’t going away anytime soon, at least that’s what the “Current Content Ecosystem” infographic from CopyPress says. After interviewing over 300 in-house marketers, agencies, and freelance creatives, CopyPress released a study from their primary research. In the study, 84% of marketing agencies expect content to become more important in 2017.
The study goes on to say that 39% of in-house marketers believe their content marketing efforts were not very effective. One could surmise that creative strategy and new mediums will help content marketing become more effective and important moving forward. Check out the following infographic for more findings.
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