“Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic developed by MDG Advertising. It reveals how location-based data is gaining ground to bring brands to a shopper’s attention.

[Click here for full size version]

The Future of Proximity & Micro-Location Marketing


David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInGoogle PlusFlickrYouTube