The Half-Life of Data

May 19, 2014 | By

In this infographic, DQ Global illustrates the longevity of data and the rate of decay to business information. The impact of data decay cannot be underestimated. Each year, UK businesses waste £220 million sending mailings to the wrong people. For example, if someone has moved house or passed away, that mailing is a complete waste of money. The same applies if your database contains duplicate data.

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The Half-Life of Data

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About the Author (Author Profile)

David Wallace is a search & social media marketer who lives in Anthem Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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