The following infographic from Marketo provides a visual representation of how marketers can make the most of their Lead to Revenue Management investments. Lead-to-revenue management is a set of disciplines that can be strongly supported by marketing automation.

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The Lead-To-Revenue Performance Framework Explained


Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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