When it comes time to buy, women are more often than not the decision makers and key motivators. Recently, women have gained ground in earning power and influence in household spending. This infographic from Marketing Zeus provides the details.

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The Purchasing Power of Women

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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