The Reign of Email

February 28, 2013 | By

In case you haven’t heard it enough — email isn’t dead. Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments. And what about the whole mobile movement? Yeah, that’s only fueling the popularity of email, now that people can send and receive email wherever and whenever they want.

If you weren’t convinced about how awesome email was before, we think this infographic developed by Litmus may sway you!

[Click here for full size version]

The Reign of Email

email

Filed in: Marketing Infographics | Tags: ,

About the Author (Author Profile)

David Wallace is a search & social media marketer who lives in Anthem Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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