This infographic offers a compelling and creative look at how current technology trends in social media, mobility, and location-based services are creating a new breed of shopper – the SoMoLo shopper. These are consumers who regularly use social networks and apps, smart phones and location based services as part of their shopping lifestyle.

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The Rise of the SoMoLo Shopper

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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