The Shift to Native Advertising in Marketing

May 2, 2014 | By

It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.

The following infographic from MDG Advertising explains this new phenomenon and reveals some impressive statistics.

[Click here for full size version]

The Shift to Native Advertising in Marketing

email

Filed in: Marketing Infographics

About the Author (Author Profile)

David Wallace is a search & social media marketer who lives in Anthem Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

Comments are closed.