What works best in referral marketing today? From social channels and sharing rates to sign-up conversions; marketers have plenty of options to improve their referral marketing statistics. But why does referral marketing work in the first place? Because… friends love to share.

Sharing something that we love is something people love to do. That’s why referral marketing not only works for new customer acquisition, but also creates happy moments for existing customers along the way. The folks at Referral SaaSquatch have made a fun infographic all about this, using some of our proprietary referral campaign data from the last month.

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The State of Referral Marketing - Benchmark Data for 2017

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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