Customer advocacy is a specialized form of customer service where companies focus on what is best for their customers. In recent years especially, more and more businesses have started to recognize the importance of customer advocacy and have begun implementing strategies that focus more on the customer. According to a recent survey, a word-of-mouth recommendation is the primary factor behind 20-50% of all purchasing decisions.

In the following infographic, App Data Room presents a statistical argument for customer advocacy.

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The Statistical Argument For Customer Advocacy


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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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