In the past 10 years, and even more recently, Higher Education Industry has changed drastically, and it’s changed at hyperspeed with much of the change coming from technology. MOOC’s (Massive Open Online Courses) 100% online institutions have made kids think about brick and mortar institutions in a new light. On top of that, student loan debt has surpassed credit card debt in the United States. More and more students are looking and thinking of their financial capabilities as a leading factor in their choices.
This has made the potential audience for higher education shrink, and the marketplace become hyper competitive. So how do you connect, engage, inspire, and then retain quality students online? This infographic from Ektron shows how prospective students and current college students use and engage their higher education institutions online.
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