Webrooming refers to a shopping process that starts with online browsing and then leads to buying in-store. This type of shopping allows customers to touch, feel and test products before purchasing. In this retail marketing guide infographic, Koeppel Direct breaks down the latest webrooming vs. showrooming trends for both online and in-store shopping.

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Webrooming vs. Showrooming

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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