The back-end architecture of your site can make or break your website’s performance in the search engines. Site architecture can account for about 30% of a successful SEO campaign and easily account for 100% of a website’s lack of performance. Without a solid site architecture and proper architectural implementation, your website can end up with a number of performance-killing stumbling blocks that will affect your visitor’s experience on your website and/or prevent the search engines from ranking your content where it deserves.
This checklist from Pole Position Marketing can help you avoid and fix these issues.
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David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
