Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile.
Smart savvy marketers that are harnessing the power of visual content and the high engagement that it delivers are much more likely to be rewarded by leveraging Instagram as part of their overall social media marketing mix. Instagram is a fantastic way to engage with customers and prospects by telling a story through photos.
Of course, Instagram is well know for its various filters that transform the look and feel of the photos. With them, sunsets, coffee cups, and your date’s double cheeseburger can masquerade as art. But the truth is, the filter you choose says more about you than the picture you take. The infographic below from the folks at Marketo explains the psychology behind the top 10 Instagram filters, and profiles the personalities of the photographers who use them.