Retail has moved far from the days of Mom & Pop stores where customers were known by name. But connecting with customers across physical and virtual touch points is more important than ever – especially to the Digital Divas. Demandware takes a look at these digital divas and explores why they matter in the following infographic.

Who Are Digital Divas and Why Do They Matter to Retailers

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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