We live in a day where the more you know about someone, the better. For retailers this couldn’t be more true. Today, retailers are picking up on your shopping habits and using them to custom tailor coupons and offers specifically with you in mind.

For most, this is a win/win situation. According to information in the following infographic by Camcode, consumers received savings of up to $4.6 billon in 2011. Retail stores saw a 33% increase in revenue from this. Why? Because they’ve trimmed the fat and given consumers exactly what they need. No more searching for the right offer, they are now coming straight to you.

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You Are Not Special But Your Purchases Are


Brian Wallace

Brian is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500. Follow +Brian Wallace on Google + as well as Twitter.

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