“Just a few years ago, the Internet was very different,” explains Kissmetrics. A passive audience was content to simply listen to company claims, and customer grievances rarely made it past the dinner table.
However, in today’s digital media climate, your customers have an online megaphone to air their complaints or their compliments. From a tweet about the service in their apartment building to a Yelp review about your community pool, your residents are sharing their opinions online.
In order to continue the success of your community, it’s critical to actively maintain your digital identity. Here are 10 tips from ForRent.com for managing your online reputation.