Started as an American tradition, Black Friday has made its way through the majority of the western markets and the Internet. Online shopping has increased its revenue in the past 5 years, and Black Friday has adapted to the new customers’ preferences. The webstore of a company during Black Friday has to be as flawless as possible. A delay or malfunction of even one second can reduce the conversion rate by 7%. Thus, preparing and testing your website are two vital actions for the success of your Black Friday campaign.
Market Inspector has designed the following infographic with all the useful information connected to the UK market online traffic, and consumption behavior during Black Friday. Additionally, you will find a checklist of tips to help you create your own conversion rate optimization strategy for this shopping event.
[Click here for full size version]