Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply. A recent study of Fortune 500 CEOs found that 61% have no public-facing social media presence. Moreover, of those leaders who are present, 70% have accounts on only one network. This is a major missed opportunity and it’s high time for CEOs to dive into social media fully.
Check out MDG Advertising’s new infographic, 3 Things Every CEO Should Do to Succeed on Social Media. It highlights key approaches that every leader can employ to increase the effectiveness of their social media efforts.