Trade shows – aka “trade fairs” and “expos” – are an extremely lucrative and cost-effective way to promote brands, showcase new ideas and examine rising market trends.
A 2011 study showed that trade shows in the US account for more than $33.7 billion in direct spending alone. Trade show involvement offers a multitude of promotional benefits and segues into the marketing world. Signworld Display Wholesale examines five of them.
Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
