This infographic from Infaweb, suggests seven reasons why search engine optimization and social media marketing is a much better way to build an engaging audience and promote your business than using ye olde static paper directories. A city at best got to see your listing in an old fashioned paper directory, however if your site and hosting are set up correctly the world will now be able to find you on search engines like Bing and Google.
But let’s not forget, those bulky and dusty paper directories are not completely useless. They do make effective door stops and the pages make excellent potty training paper for your puppy.
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
