‘Dear Sir/Madam’ just won’t cut it anymore. Neither will ‘Dear Manager’, ‘Dear Head of Maintenance’, or ‘Dear Darling’ (well, that one might, but not in a direct mail campaign). To get ahead you need to use the right name, and use it well. Make it personal. Find out more in this infographic from Baker Goodchild.
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Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
