Social media was once considered a trend, then a time-waster. Today it is a valuable tool businesses can use to connect with customers, and we are seeing real numbers when it comes to social media marketing. This infographic shows just what this industry is doing for B2B.

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How Social Is B2B?

Source: InsideView

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Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which successfully launched in May 2024.