Often when faced with statistics about digital marketing industry growth, B2B marketers are left wanting for data and trends specific to the unique type of tactics that they have to employee to target fellow businesses. It’s relatively easy to find B2C digital marketing trends to inspire your consumer-targeted strategy, but much harder for B2B companies to discover what they should be doing to maximize their marketing efforts. Luckily, the folks at Bubblegum Search have pulled together some of the most important email, content, mobile, search and social marketing statistics to help guide you towards a winning B2B digital marketing strategy for 2017.
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