Amazon Prime Day is a big deal, with big savings to take advantage of. The mid-summer sales event began in 2015, and is now one of the retailer’s biggest shopping days of the year. In 2017, the deals lasted only 30 hours, and there was a total of $2.41 billion in sales by price-conscious consumers, surpassing sales totals for the previous Black Friday or Cyber Monday! If each of the 100 million Prime subscribers bought something, that would be about $24 spent per person.

Wondering what deals to look out for this year and how you can prepare? This guide Slickdeals will tell you what you need to know.

Guide to Prime Day: Past Trends and a Look Forward

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.