A citation is any mention of any business offline and online. While we all love when a citation includes the address, phone number and website link alongside the business name, this isn’t always the case. Inaccurate local citations damage both consumer trust and the trust search engines have in a business. This bad data is causing consumers to get lost, call bad numbers and ultimately choose the competition.
In the following infographic, AdviceLocal takes a look at some common local citation myths.