Salesmate conducted a study where they analyzed 80 companies varying across industries like construction, information & technology, real estate, digital agencies, etc. In this study, they observed 12,480 call attempts spanned across 60 days (12 weeks with 5 working days). The calls were made by a total of 245 sales reps and the successful conversations were 1,427.
The aim of this study was to find out the best day and time to make a sales call.
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