There is a constant debate regarding hiring an in-house affiliate program manager for your e-commerce business vs. hiring an outsourced program manager (OPM). This infographic by CONSORTE Marketing was designed to show the benefits of outsourcing your affiliate marketing services to a firm that specializes in promoting companies through various publishers on the web. The concept is that an OPM will have a large network of affiliates to promote businesses to, where an in-house manager may not have such an extensive network of contacts when first starting out.
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Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
