The world of analytics has come a long way from its humble beginnings. Many digital marketers and webmasters rely on Google Analytics to learn how users are finding and interacting with their sites.
Google recently announced that the current version of Google Analytics (Universal Analytics) will stop processing data in the second half of 2023, with the user interface shutting down in 2024. Users will have to move over to Google Analytics 4 if they wish to continue to use Google for their analytics needs.
Learn more about the future of Google Analytics 4 in the following infographic, courtesy of InfoTrust.
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Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which successfully launched in May 2024.
