We live in a day where the more you know about someone, the better. For retailers this couldn’t be more true. Today, retailers are picking up on your shopping habits and using them to custom tailor coupons and offers specifically with you in mind.
For most, this is a win/win situation. According to information in the following infographic by Camcode, consumers received savings of up to $4.6 billon in 2011. Retail stores saw a 33% increase in revenue from this. Why? Because they’ve trimmed the fat and given consumers exactly what they need. No more searching for the right offer, they are now coming straight to you.
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Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which successfully launched in May 2024.
